Dynamic Data Analyst with a proven track record in e-commerce and fintech, leveraging technical expertise in Python, R, SQL, Power BI, Excel, and Tableau to drive impactful solutions. Successfully increased operational efficiency by 20% and enabled a projected revenue growth of £100,000. Adept at optimising processes and enhancing customer retention strategies, delivering a 20% reduction in return rate and a 15% increase in retention rates. Passionate about continuous improvement and delivering data-driven contributions to foster sustainable business success. Motto: The magic happens right outside your comfort zone. Go out, be extraordinary, and do hard things!