25+ years of experience working with enterprise data, CRM, and marketing teams to bring cutting-edge campaigns to life in both B2B and B2C environments. Skilled in developing top-down campaign architectures, data strategies, and journey automations with leading tools including HubSpot and Salesforce.
Former senior consultant and advisor at leading consultancies including IBM, TCS, Digitas, and Wipro, with hands-on delivery across retail, insurance, e-commerce, and automotive.
Currently helping promising startups and data-savvy marketing teams throughout Europe with campaign strategy, AI-readiness, and marketing automation platform expertise.
In our session, you'll get straight, practical guidance from someone who's spent a career turning messy customer data into marketing results — not theory, and no sales pitch for a tool you don't need.
Come with a real problem. Maybe your customer data is scattered across systems, and you can't get a single view of who your customers are.
Maybe you're evaluating CDPs and drowning in vendor claims. Maybe your personalization and attribution aren't working and you're not sure whether it's a data problem or a strategy problem.
Or maybe you need a clear roadmap to take to your board or CMO.
Here's what you can expect:
A focused working conversation. I'll ask questions to understand your data estate, your marketing goals, and where things are breaking down — then give you a clear, honest read on what's actually going on.
An outside, senior perspective. I operate at CDO level, so you're getting strategic judgment on trade-offs, sequencing, and risk — the kind of input that usually only comes with a full-time hire.