Environmentalist since my childhood in the Tuscan countryside, Master graduate in Textual Semiotics on Metaverse and Hypermedial landscapes with Prof. Umberto Eco, I am a global nomad and a permanent learner with 20+ years of multichannel brand and business strategy experience across the broader EMEA and MENA regions.
Former Head of Strategy, CIO and MD in Milano, London and Dubai on regional and global businesses, my expertise spans every industry, with over 100 new business wins and radical contributions to the growth and transformation of tens of Fortune500s and leading companies.
Whether in my past Leadership posts at Accenture, Publicis or WPP or as a Lecturer and Advisor at Congresses, Universities and Executive Boards, I try and help innovative brands to benefit from the Social Enterprise era through Connected Experiences and Purpose Driven Business Strategy and Marketing.
Today I act as Co-founder and CEO of PROTe-IN, deeptech startup devoted to fast track the alternative protein industry from process food to progress food via carbon2product microbial fermentation technology.
I’m also supporting the deeptech and early stage startup ecosystem as Strategy and Innovation NED and Board Member various innovative impact-driven ventures in the EMEA, MENA and LATAM regions.
As a Mentor at NEXT Orbit Deloitte, Techstars, BRINC, Founder Institute, Abu Dhabi SME Hub and SEE Institute my efforts are focused on re-purposing open innovation towards a sustainable triple bottom line, instigating change in industry bodies contributing with seminars, keynotes or roundtables.
These are designed to turn “intuition into actionable frameworks” and clear next steps, consistent with a strategy/innovation positioning.
15 min – Quick Triage (Office Hours): Rapid diagnosis of your situation + 1–2 priority moves. Ideal for a stuck decision, messaging confusion, or “sanity check” before a meeting.
30 min – Strategy Sprint: Clarify goal, constraints, and options; choose a direction; leave with a simple action plan (next 7–14 days). Best for GTM choices, repositioning, or launch planning.
45 min – Decision Review (optional): Structured review of 2–3 alternative paths (pivot, portfolio choices, brand architecture, pricing/packaging). Recommended when trade-offs are complex and stakeholders are involved.
60 min – Deep-Dive Workshop: Pre-read questions + live working session to build a concrete roadmap (GTM plan, positioning, growth model, innovation pipeline). Built for founders/execs who need a durable plan, not just advice.
Services you can book with me:
Go-to-Market (GTM): ICP, positioning, channels, partner strategy, first 90-day plan.
Business Pivoting: Pivot thesis, option framing, risk/assumption map, execution roadmap.
Marketing Strategy: Growth narrative, funnel priorities, brand-to-demand alignment, KPI plan.
Rebranding & Repositioning: Category definition, value proposition, messaging architecture, proof points.
New Product/Service Launches: Launch strategy, sequencing, comms plan, partner/influencer ecosystem.
Portfolio Strategy & Planning: Where to invest/kill/double-down; roadmap clarity across offers.
Open Innovation: Scouting focus, partnership model, venture studio/foundry mechanics, governance.
BONUS, due to high demand:
Investor / board narrative: Pitch storyline, strategy-on-a-page, traction proof points (great for fundraising or board updates).
Pricing & packaging: Offer design, tiering, value metrics, “what to include vs upsell.”
Growth operating model & OKRs: Roles, cadence, metrics, and decision rights (especially for scale-ups).
Partnership GTM kit: Partner pitch, co-selling motions, target list structure.
AI & digital integration (marketing/org): Practical “where AI helps next quarter” plan, aligned to operating-model shifts and digital integration experience.