I'm passionate about creating products that solve real problems and building design teams that deliver exceptional user experiences. With 8 years of experience leading product design, I've helped companies transform their digital products and scale their design capabilities from early-stage startups to established enterprises.
What drives me most is the "aha" moment when founders realise how strategic design thinking can unlock growth, or when junior designers discover their potential to lead. I've mentored 100's of product people who've gone on to secure jobs, meet objectives and ultimately improve their situations. Whether I'm conducting rapid UX audits that reveal hidden conversion opportunities or facilitating design strategy sessions that align entire organisations, my goal is always the same: making design accessible, actionable, and impactful.
As a Head of Product Design, I help product people and founders make better design decisions, accelerate their careers, and build products that users love. Whether you need immediate fixes for conversion issues, strategic guidance on scaling your design team, or expert coaching to advance your own design leadership skills, I provide focused 1-hour sessions that deliver actionable results.
What I can offer:
UX Audit & Strategy: Live product walkthrough with critical issue identification, competitive insights, and prioritised action plan
Design Mentoring & Career Coaching: Portfolio reviews, career planning, leadership development, and industry guidance
Problem Solving & Design Strategy: Collaborative problem-solving sessions with rapid ideation, solution evaluation, and implementation roadmaps
Who I work with:
Early-stage founders: Who need quick validation and direction but can't afford full design engagements
Product managers: Facing urgent UX decisions with limited design support
All-level designers: Seeking career advancement and portfolio feedback
Startup teams: Needing rapid problem-solving without long-term commitments
Companies between design hires: Who need interim strategic guidance