I’m a product design leader who cares about people, outcomes, and saying the quiet part out loud when it matters.
I’ve spent 18+ years designing and leading across fintech, banking, healthcare, edtech, and enterprise SaaS — mostly in complex, regulated environments where real customers, real money, and real consequences are involved. Today, I work at Barclays, contributing to digital platforms used by tens of millions of UK customers, focusing on reducing risk, building customer confidence, and enabling reliable self-service.
My work typically delivers:
Revenue and growth impact through improved conversion, onboarding, and feature adoption
Reduced digital fallout by simplifying journeys, clarifying decision points, and removing friction
Stronger customer outcomes (tNPS, CSAT) through consistent, accessible, and trustworthy experiences
Cost savings via design systems, reuse, operational efficiency, and reduced rework
Faster delivery by aligning design, product, and engineering early around clear outcomes
I enjoy mentoring designers and emerging leaders, with a focus on core skills, practical impact, decision quality, and long-term growth. I lead with empathy, pragmatism, and evidence, combining qualitative, quantitative, and AI-driven insights to guide decisions. I value strong systems, thoughtful pace, honest conversations, and teams that can balance exploration with delivery.
Hey, my name is Vladyslav, and I have over 15 years of experience in product design. Currently at Barclays UK, I lead the core experience uplift for digital banking. I’ve worked across a range of roles—from early-stage startups to large corporations, mostly tailored to Fintech, EdTech, B2B SaaS, Healthcare domains. I am a co-founder and lead designer at Skandy. Currently I'm living in London.
Beyond my professional corpo life, I have experience in Chinese metaphysical arts and mentoring, helping people live more happy, wealthy, harmonious, and holistic life.
Aside from that, I’m building my own startup, writing a book, and practicing meditation—all of which shape my approach to design and mentorship. INTJ-A
I can help you with:
✅ Decoding yourself, identifying key magic skills
✅ Build a work & life roadmap
✅ Secure your first (or next) IT/UX job
✅ Portfolio review
✅ CV and LinkedIn review & career advice
✅ Crack your tough business case
✅ Get along with your ADHD
You could expect from the session my total focus on you and your case. I will treat you with zero judgment, but with respect, kindness, honesty and a pinch of humour. 😊