
James B.
Fractional Operator | Fractional Chief Operating Officer at Bake & Co
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Overview
Fireside Chat
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Bio
Think of me as your operator, strategic partner, and sounding board, here to help you build something amazing.
How I Got Here:
I started as a creative problem-solver with a knack for turning chaos into order and raw ideas into reality. From launching new product lines and revitalizing struggling businesses to leading brands to successful exits, I thrive at the intersection of strategy, execution, and growth.
📈 Key Milestones:
- At BestSelf Co., I increased profitability, cut inefficiencies, and helped lead the company to a successful exit to a strategic buyer.
- At Christian Planner, I helped turn the business around by focusing on systems, automation, and smart decision-making—transforming it from a struggling operation into a thriving, sustainable company.
- With Because I Can Life, I streamlined the business so the owner could go from 16-hour days to working on her own terms—spending more time with her family while the business continued to grow. This was achieved through automation, process optimization, team development, and a laser focus on what truly mattered.
- I founded Pirate Wizards, a card game brand designed to create intentional connections and laughter. What started as an idea on a napkin now boasts three successful games on Amazon and TikTok Shop.
Along the way, I’ve built brands, launched products, written a book (From Napkin to Reality), and coached founders to scale their businesses—while helping them reclaim the balance they deserve.
Here’s What I Believe:
Business isn’t just about growth. It’s about building something that works for YOU—not the other way around.
I partner with eCommerce brands, agency owners, and course creators to focus on sustainable growth, clarity, and impact. I believe in the power of small, incremental wins that compound over time. Progress, not perfection.
What I Can Help You With:
✔️ Finding clarity in chaos
✔️ Simplifying operations
✔️ Scaling profitably
✔️ Product development
✔️ Helping you do more of what you love and less of what you don’t
Let’s build something you’re proud of—something that works for YOU, not the other way around. Whether it’s simplifying operations, scaling profitably, or reclaiming the freedom to do what you love most, I’m here to help.
🔗 Pirate Wizards Games: PirateWizards.com
🔗 Book: From Napkin to Reality: JamesBake.com/book
🔗 Let’s connect and chat! JamesBake.com/meet
Education
The University of Toledo
Marketing, minor ecommerce
2004 - 2008
Skills
Mobile Advertising
Project Management
Product Marketing
Multi-Channel Marketing
Lead Generation
Link
Accomplishr
LinkedIn