Experienced in adding measurable value via performance marketing, digital transformations, E-Commerce, and Omnichannel management. Skilled in directing and managing E-Com and Digital Marketing teams for start-ups and established B2B/retail brands. Pragmatic, data driven, ROI focused, and significant experience in growing revenue via: CRM, marketplaces, affiliate marketing, digital ads, social shopping, SEO, content marketing, CRO, email/SMS, SoMe, E-VM, CSR, and UX/UI development. Project lead on ERP and E-Com platform migrations, B2C and B2B site design, app design, and 3rd party marketplace integration, launch, and growth. Sectors: beauty (cosmetics + hair care), fashion (jewellery + clothes), interior (furniture + deco), pet (animal food + care), childcare (care + play), automotive (aftermarket parts + detailing), and eSports. Market experience: USA, EU, UK, APAC