I am a seasoned business builder and partner with over 20 years of experience in the travel and food sectors, where I have launched and scaled several ventures that are transforming their industry with innovative and sustainable solutions. In my capacity as General Manager at Blacklane, I lead the expansion of the business across KSA, ensuring a smooth and successful launch across one of the fastest growing markets in the world. Prior to that I was the Global Head of Strategic Partnerships at Blacklane, where I led the development and management of key partnerships that enhance our vision of seamless, sustainable, and ethical travel, such as airlines, cruise lines, hotels, financial products and loyalty programs. I also leverage my expertise and network as an advisor and investor for several promising ventures that are disrupting various industries with cutting-edge technologies and products, such as Timbuktu Markets, Cultos Global, Epicured, Moku Foods, and Ocean Harvest. Previously, I was part of the leadership team at Careem, the leading ride-hailing platform in the Middle East, where I spearheaded the launch and growth of new business verticals and established strategic partnerships that contributed to the company's successful exit to Uber. I also served as the Chief Marketing Officer and VP of Global Brand and Marketing at Sweetheart Kitchen, a Delivery Hero subsidiary, where I oversaw the brand and marketing strategy for the cloud kitchen concept across multiple markets before their aquisition to Epic Foods. My mission is to support and empower impact-driven businesses that are making a difference in their industry but also impacting the world. I am always eager to learn, collaborate, and innovate with like-minded entrepreneurs and organizations.