I am a high growth Performance Marketing and eCommerce manager with an experience of over 23 years and additional background in Design Thinking and AI. I love being a vital part that makes businesses fly and bring it to the next level. Currently looking deeper into AI tools to automate advertising and make it more efficient. My biggest success was the set up & roll out of the performance marketing for the Microsoft Online Store while working for arvato. With my team we were able to scale performance marketing in 90+ markets and 100xed the business. I am as well among the TOP 150 Influencer for Affiliate Marketing in Germany. Beside marketing, I love testing business ideas fast. So I became a certified and award winning Design Thinking workshop facilitator. And I teach Design Sprint, a special workshop format to test business ideas, at university. Currently testing and adding AI tools to test new features, business ideas and growth strategies.