
Ashley W.
Senior Director of Marketing and Public Affairs at Brave Health
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I’m a marketing and communications executive with 20 years experience driving innovation at the intersection of media, technology, and mental health. I specialize in building high-impact brands through integrated marketing strategies, public relations, and strategic communications. With a Masters in Public Health and deep expertise in government relations, partnerships, and thought leadership, I’ve been at the forefront of destigmatizing mental health and advancing help-seeking behavior for diverse audiences, from Gen Z to policymakers.
Throughout my career, I’ve launched digital programs and led successful campaigns that have increased engagement and transformed narratives in both start-up and scale-up environments, working with VC-backed companies, nonprofits, and public health organizations. My leadership extends to shaping mental health and suicide prevention policies and strategies through impactful content, corporate communications, and advocacy initiatives.
I want to leave the mental health system better than I found it– and lately that has meant growing digital mental health companies who want to deliver treatment that works to people when they need it most. My book, "Everything Is Going to Be OK," is about guiding young adults from diagnosis to wellness and is a reminder that even in the toughest moments, we can find our way through. It’s my personal motto, and it’s what drives me to make mental health care more accessible, compassionate, and effective every single day.
SKILL SET: Brand Marketing • Strategic Communications • Public Relations • Crisis Communications • SEM and SEO • Social Media Marketing • Partner Marketing • Marketing Operations • Business Development Strategy • Stakeholder Engagement • Fundraising • Editing • Copywriting • Strategic Planning • Public Speaking • Agency Management • Email Marketing • Government Affairs • Subject Matter Expert in Mental Health • Corporate Communications
DIGITAL SKILLS: Periscope Sisense • Google AdWords • Google Analytics • Adobe Creative Suite • Hootsuite • WordPress • Trello • Zoom • Asana • Salesforce
Work Experience
Senior Director of Marketing and Public Affairs
Brave Health
Mar 2025 - Present
1 yrs 1 mo
Director of Marketing and Partnerships
Brave Health
Jun 2022 - Mar 2025
2 yrs 9 mos
Education
CUNY Graduate School of Public Health and Health Policy
University of North Texas
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