I've spent 20 years helping companies develop, optimize and scale their paid media and growth marketing strategies and have managed hundreds of millions of dollars in ad spend across Google, Meta (Facebook / Instagram), Twitter, LinkedIn and other ad platforms.

After 14 years of working in-house for companies like Google, Finish Line, Angie’s List, as well as tech startups in Silicon Valley, I left the corporate world in 2019 to start my marketing consulting business.

I've worked with some of the largest PE firms in the world, advising them on paid media strategies for their portfolio companies and leading due diligence marketing audits.

I also work with B2C and B2B clients ranging from startups to Global 500 businesses across a multitude of industries including retail, eCommerce, SaaS, finance, CPG, health tech, consumer services, and financial apps. I'm heavily focused on helping companies optimize and scale their paid media with a data-driven approach that focuses on performance rather than vanity metrics.

Businesses ranging from startups to Global 500 companies as well as private equity firms hire me for the following:

• Fractional marketing leadership (Director/VP/CMO)

• Deep-drive audits of growth marketing and paid media strategies

• Marketing due diligence for potential investments or acquisition

• Build fractional teams of experts across paid media, SEO, ad creative, UI/UX design and content

• Advise in-house marketing teams and agencies

• Find opportunities to cut wasted marketing spend, increase revenue, drive down acquisition costs and improve conversion rates.