Lacking a strategy to convert leads into paying customers? Drowning in data but unclear as to where and why you are losing customers? Struggling to show ROI from your new email marketing platform, without clear metrics? You're not alone. The journey from startup to scale-up has so many hurdles. But imagine if there was an easier and more powerful strategy tailored just for your business, a strategy that turns these challenges into opportunities for growth. With over 15 years of experience crafting high-impact customer engagement strategies for industry giants like Hotels.com and MoneySuperMarket, I’ve turned my focus to the real engine of our economy: startups and scale-ups. I believe in making corporate-level strategies available to everyone, so that you can benefit from the same tools and secrets that corporates use to succeed. Why? Because I’ve seen too many passionate businesses fail not from a lack of vision, but from a lack of accessible, understandable, and actionable strategies. Having worked with numerous startups and scale ups, I realised there are 3 main challenges: 1. The Spray-and-Pray Approach: Overwhelming your audience and diluting your message. 2. Tech Complexity: Being lost in the maze of platforms, making a unified customer experience feel impossible. 3. The Strategy Gap: The absence of a simple yet effective strategy to convert leads into paying customers. So that's why I developed the IMPACT Method, which is designed to: 1. Optimise your ROI by effecitvely using your email/CRM platform. 2. Identify and fix the gaps in your customer journey. 3. Streamline your metrics for super clear insights. 4. Empower you with a high-conversion strategy that supports your business needs and goals. Results speak louder than words. My clients have seen transformative success: A 600% boost in engagement. Savings of £84k with strategic platform consolidation. A new email flow that turned 0 sales for months into a $15k in the first send. Would you like similar results? Send me a direct message here on LinkedIn and let's have a chat. Services: Free deliverability check Email platform & deliverability audits Customer Journey Workshops (bespoke) Customer Engagement Strategies Implementation Consultancy Support in Hiring for CRM Team Members Customer Journey Workshops (training for in-house staff) In addition, I am a dedicated executive coach for marketing professionals looking to achieve significant career growth, either within the corporate setting or as self-employed.