25+ years of experience working with enterprise data, CRM, and marketing teams to bring cutting-edge campaigns to life in both B2B and B2C environments. Skilled in developing top-down campaign architectures, data strategies, and journey automations with leading tools including HubSpot and Salesforce.
Former senior consultant and advisor at leading consultancies including IBM, TCS, Digitas, and Wipro, with hands-on delivery across retail, insurance, e-commerce, and automotive.
Currently helping promising startups and data-savvy marketing teams throughout Europe with campaign strategy, AI-readiness, and marketing automation platform expertise.
I help organizations turn scattered customer data into marketing growth. My expertise spans customer data platforms, identity resolution, martech architecture, analytics and attribution, and data governance. Operating at the CDO level, I help leaders decide what to build versus buy, sequence investments, and make the business case. Whether you're a founder, CMO, or data professional aiming for the strategy table, I'll give you clarity on your next move.