Global affiliate & partnerships practitioner with over 10 years of connecting the dots between brands. My mantra is “For allies (affiliate or partners) to accomplish more together than each on their own”. The above means that: ● Each brand achieves an incremental outcome attributable to the alliance ● Actions by each brand do not overlap with the other brand's actions In order to get there I: ● Bridge creative strategies with ROI projections. ● Set fair ground for authentic negotiations, to bring forth the best in both sides. ● Make the first move that motivates towards a common goal.