Eric B.
VP of Marketing at Copyleaks
United States of America - 5:36 PM local time
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Forward-thinking 3x marketing leader with deep experience scaling high-growth organizations in competitive, evolving markets. Passionate about building modern, AI-driven marketing engines that translate GTM strategy into measurable revenue outcomes, differentiated positioning, full-funnel execution, and cross-functional collaboration. Leads with empathy and curiosity, and balances analytical rigor with creative vision — with a proven ability to simplify complexity, shape narratives, and unlock growth through customer insight and positioning clarity. Known for building standout brands that break through crowded markets, elevating category leadership, and uniting teams across the enterprise. • Drove 8.5x ARR Growth: Led marketing at Copyleaks (SaaS AI, #153 on Inc. 5000) through a period of hypergrowth, with marketing sourcing 65%+ of enterprise revenue through full-funnel execution & verticalized GTM. • Transformed Brand Identity: Led a full-scale rebrand to position the company as a category-defining AI innovator & thought leader, resulting in Gartner analyst mentions, national media coverage, multiple AI awards including a CODiE for Best AI-Driven Technology, and expanded enterprise engagement. • Scaled Product-Led Growth (PLG): Implemented holistic strategy across acquisition, retention, and lifecycle marketing, increasing revenue by 230%, active users by 385%, LTV by 71% & retention by 127%. • Earned Prestigious Executive Recognition: First recipient of Arkadium’s Infinite Possibilities Award recognizing exemplary performance, leadership & impact — funds the fulfillment of a lifetime dream.
Work Experience
VP of Marketing
Copyleaks
Full Time
Aug 2022 - Present
3 yrs 9 mos
VP Marketing
Arkadium
Full Time
Jan 2015 - Jan 2022
7 yrs
...see more
Education
University of Maryland College Park
Skills
Lead Generation
Public Relations
Direct Marketing
B2B
Seo
...see more
Guidance and Expertise Provided

I’m a 3x marketing leader with 20 years experience scaling brands with a passion for giving back by helping others navigate and grow their careers on their own terms. From GTM strategy and positioning to full-funnel optimization and team building, I’ve driven major revenue acceleration—including 8.5x ARR growth at my most recent role.

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