
Felipe M.
Local SEO Expert Top 3 Talent at Toptal
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Overview
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Bio
As a seasoned SEO strategist and digital marketing professional, I specialize in helping businesses grow their online presence and achieve sustainable success. My expertise lies in local SEO, Google Business Profile (GBP) optimization, and data-driven search strategies, ensuring that clients maximize visibility, organic traffic, and conversions.
With a strong background in strategic SEO execution, I have successfully implemented high-impact optimization strategies for a diverse range of clients—from startups to established enterprises. My approach is rooted in technical expertise, in-depth keyword research, and comprehensive on-page and off-page SEO techniques, all tailored to deliver measurable results.
Key Expertise & Skills
Google Business Profile Optimization – Enhancing local search presence and visibility.
Comprehensive Keyword Research – Targeting high-intent and competitive keywords.
On-Page & Technical SEO – Optimizing site structure, performance, and user experience.
Content Strategy & Optimization – Developing SEO-rich, user-focused content.
Local SEO & Hyperlocal Content – Creating localized strategies that dominate search rankings.
SEO Audits & Performance Tracking – Leveraging data and analytics to drive continuous growth.
Career Highlights & Accomplishments
Implemented SEO strategies that significantly increased organic traffic and conversions.
Developed scalable, data-driven SEO frameworks for long-term ranking improvements.
Optimized Google Ads and local search strategies, leading to enhanced lead generation.
Led SEO projects that outperformed competitors, securing top search rankings.
Built and managed remote teams, fostering a culture of collaboration and innovation.
Staying ahead of algorithm updates, ensuring SEO strategies remain effective.
Passion & Vision
I am committed to continuous learning and innovation, always seeking new ways to refine digital marketing strategies. As search engines evolve, my goal is to stay ahead of industry trends, leveraging AI-driven SEO solutions to push boundaries and deliver exceptional results.
Beyond SEO, I am passionate about leadership, mentoring, and cultivating a strong, results-oriented team culture. I believe that a strategic mindset and collaborative approach are key to long-term success in digital marketing.
I’m always open to new opportunities, collaborations, and conversations about SEO, digital growth strategies, and emerging technologies. Let’s connect and create impactful solutions that drive business success.
Education
Universidade Nova de Lisboa
Marketing
2018 - 2022
California State University, Fullerton
International Business
2011 - 2013
Skills
Google Business Profile Optimization
Seo Audits
Search Engines
Social Media
Semrush
Link
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