Francisca is a dedicated and accomplished Product Manager with a passion for driving innovation and delivering exceptional user experiences. With a solid background in both technical expertise and strategic leadership, she thrives in dynamic environments where she can leverage her skills to shape the future of digital products. With over 10 years of experience in product management, she has honed her expertise in product development, user experience design, roadmap management and product operations across various industries, including fintech, enterprise software, and SaaS. Her approach is rooted in problem framing and customer research, ensuring that every product decision is driven by a deep understanding of user needs and market dynamics. Having built more than 10 products from 0 to launch and operations, which includes automation of workflows in the supply chain, utility, e-commerce and Fintech industries, her favourite product remains a payments collections gateway which integrated over 30 payment channels using APIs, making reconciliation seamless and increasing clients revenue by 200%. She is the author of the weekly LinkedIn Newsletter: "Product Pulse" released every Wednesday sharing product management practical tips, which garnered 70 subscribers in its first week. Her key competencies include: Product Management User Experience Design Roadmap Management Problem Framing Customer Research Team Leadership Collaboration Stakeholder Management Data-informed Decision Making Competitive Analysis