Environmentalist since my childhood in the Tuscan countryside, Master graduate in Textual Semiotics on Metaverse and Hypermedial landscapes with Prof. Umberto Eco, I am a global nomad and a permanent learner with 20+ years of multichannel brand and business strategy experience across the broader EMEA and MENA regions.

Former Head of Strategy, CIO and MD in Milano, London and Dubai on regional and global businesses, my expertise spans every industry, with over 100 new business wins and radical contributions to the growth and transformation of tens of Fortune500s and leading companies.

Whether in my past Leadership posts at Accenture, Publicis or WPP or as a Lecturer and Advisor at Congresses, Universities and Executive Boards, I try and help innovative brands to benefit from the Social Enterprise era through Connected Experiences and Purpose Driven Business Strategy and Marketing.

Today I act as Co-founder and CEO of PROTe-IN, deeptech startup devoted to fast track the alternative protein industry from process food to progress food via carbon2product microbial fermentation technology.

I’m also supporting the deeptech and early stage startup ecosystem as Strategy and Innovation NED and Board Member various innovative impact-driven ventures in the EMEA, MENA and LATAM regions.

As a Mentor at NEXT Orbit Deloitte, Techstars, BRINC, Founder Institute, Abu Dhabi SME Hub and SEE Institute my efforts are focused on re-purposing open innovation towards a sustainable triple bottom line, instigating change in industry bodies contributing with seminars, keynotes or roundtables.