Meredythe o.
Principal Digital Marketing Manager - Affiliate & Aggregator Channels at Discover Home Loans
Followers
0
Following
0
Overview
Fireside Chat
Blogs
Bio
I'm your go-to Affiliate and Partner Marketing Guru with over a decade of experience in the art of crafting and optimizing affiliate digital campaigns alongside top-tier partners. I've worked in the marketing arena with heavyweights like Symantec, Yahoo Small Business, Google, HP, and Discover Financial Services, shaping strategies, managing programs, and creating data-driven advertising magic using the best-in-class platforms like Impact, Awin, CJ and Rakuten Advertising. My passion? Nurturing professional partnerships that work toward revenue acceleration. Armed with a Certified Scrum Master badge, I'm not just a strategist – I'm a maestro orchestrating collaborative symphonies in agile partner program development. I thrive on organizational growth through impactful collaboration and an insatiable appetite for contributing to an engaging work culture and learning (I'll be getting my Master's degree in Organizational Leadership in no time!) Recent feats that make my heart sing: I recreated the Domains product detail page at Yahoo Small Business, boosting transactions by 36% and cranking up the conversion rate by a jaw-dropping 142%. Directed a digital promotions calendar extravaganza, boosting conversion rates by a cool 12%. Who said planning can't be a party? Slashed brand approval turnaround time by 30% at Google, making everyone's life a bit more breezy across various teams. Earned a pat on the back from executive bigwigs at HP for steering a ship that saw a glorious 60% YoY revenue growth through a shiny new affiliate marketing campaign. And oh, did I mention my All-In Award from Verizon? Yep, I bring my A-game every day. Specialties, Expertise, & Attributes: 🚀 Global Advertising Partnerships 🎯 Program Management 🤝 Team Building/Leadership 📊 Data Sorcery (aka Analysis) 🤝 Stakeholder Consensus (I can make everyone agree on pizza toppings!) 🔍 Strategy Consulting 🚀 Product Marketing 💼 Business Development 📈 Project Management 📊 Milestone Reporting (I love a good progress bar) 🤝 Collaborative, Engaged, Inquisitive (I bring the party to work) Let's talk more! You can reach me at [email protected].
Education
University of Denver
2024 - now
California State University in Northridge, California
...see more
Skills
Google Adwords
Client Services
Project Management
Product Marketing
Multi-Channel Marketing
...see more
Link
0
Sessions
0
Fireside Chats
0
Blogs