I am the co-Founder, design, and research lead for Segal Assist, a marketing, coaching, and personal assistant company I founded with my husband, Greg Segal. At Segal Assist, I leverage my academic background, artistic expertise, and marketing skills to help individuals and businesses thrive by offering tailored support for their personal and professional needs.

With a passion for cultural heritage, conservation, and visual culture, I have a history of making these fields more accessible through innovative digital strategies. My academic journey began with a 1st class Bachelor’s degree in History of Art from the University of Warwick (2019), followed by a distinction-awarded Master’s in Principles of Conservation from UCL’s Institute of Archaeology, and a postgraduate diploma in Easel Painting Conservation from the Hamilton Kerr Institute at the University of Cambridge (2024).

Throughout my career, I’ve gained practical experience in art conservation with esteemed institutions such as the Ashmolean Museum, Exeter College (Oxford University), Simon Bobak Conservation Studio, and Fine Art Restoration Company. These experiences honed my attention to detail, project management, and problem-solving skills—qualities I now channel into my work at Segal Assist.

In addition to conservation, I have cultivated expertise in marketing, communications, and digital strategy. I have managed and grown online presences for organisations such as Cambridge Visual Culture and the Icon Paintings Group, focusing on audience engagement, social media strategy, and content creation.

At Segal Assist, my mission is to combine creativity, research, and strategic thinking to empower clients to reach their goals with confidence.