Hello, I'm Sam! I would love to share with you my 8+ years of combined experience across marketing, content, copywriting/editing, public relations, and event planning roles. That includes agency and in-house experience across a variety of industries.
Topics I have written about include: B2B, B2C, beauty, community engagement, DEI, digital marketing, event planning, finance, fitness, health and wellness, legal, lifestyle, nonprofit, SaaS/software, small business (SMB), supplements, transit, and urban planning.
If you don't see your specialty on this list, still reach out! Good marketing and writing transcends any one area of expertise, and you may benefit from a fresh eye on your current branding and marketing efforts. Sometimes it takes an outsider to see what insiders overlook.
I began my career with content marketing, with heavy emphasis on copywriting and copy editing roles. As I grew as a professional, I began expanding my skill sets to other areas of branding, marketing, and PR. Unlike strict copywriters, I have experience running photo and video shoots, planning last-minute events, engaging with the public, pitching media outlets, laying out websites, running client meetings, and managing freelancers/consultants. In short, I'm a very sociable writer/editor who happens to enjoy the power of words, and who enjoys building coach-client relationships even more.
As a former account executive for a PR firm in Chicago, I enjoy forming relationships with clients and making their goals a reality. This can include general consulting questions or more in-the-weeds execution of particular strategies we've agreed upon together.
One of the most fun aspects of the client relationship for me is hearing what a client's big dreams are, whittling that down to what is feasible due to financial or time constraints, and delivering solutions the client is excited about.