I'm Sofiat, a passionate Product & UX Designer with a strong track record in crafting user-centered digital solutions for SaaS, B2B, B2C, and Fintech. With extensive experience in UX/UI design, customer journey mapping, information architecture, and high-fidelity prototyping, I specialize in creating intuitive, engaging, and conversion-driven experiences. My expertise lies in leveraging psychological principles, accessibility best practices, and rigorous testing to ensure usability and inclusivity. Throughout my career, I have collaborated with agile, cross-functional teams—including Product, Engineering, and Marketing—to align user needs with business goals. As the founding designer at Moospire and leading brand and product at Niyo Group, I played a pivotal role in unifying design systems and enhancing customer experiences. My freelance work has further honed my ability to transform complex problems into seamless, user-friendly digital products. I am deeply committed to the intersection of design and strategy, where aesthetics meet functionality to drive meaningful engagement. Every project I take on is an opportunity to create impactful experiences that meet user expectations and also propel business growth.