I’m a product design leader who cares about people, outcomes, and saying the quiet part out loud when it matters.

I’ve spent 18+ years designing and leading across fintech, banking, healthcare, edtech, and enterprise SaaS — mostly in complex, regulated environments where real customers, real money, and real consequences are involved. Today, I work at Barclays, contributing to digital platforms used by tens of millions of UK customers, focusing on reducing risk, building customer confidence, and enabling reliable self-service.

My work typically delivers:

• Revenue and growth impact through improved conversion, onboarding, and feature adoption

• Reduced digital fallout by simplifying journeys, clarifying decision points, and removing friction

• Stronger customer outcomes (tNPS, CSAT) through consistent, accessible, and trustworthy experiences

• Cost savings via design systems, reuse, operational efficiency, and reduced rework

• Faster delivery by aligning design, product, and engineering early around clear outcomes

I enjoy mentoring designers and emerging leaders, with a focus on core skills, practical impact, decision quality, and long-term growth. I lead with empathy, pragmatism, and evidence, combining qualitative, quantitative, and AI-driven insights to guide decisions. I value strong systems, thoughtful pace, honest conversations, and teams that can balance exploration with delivery.