For two decades, I’ve partnered with the world’s biggest tech innovators to design solutions that transform brands and spark new business opportunities—reaching billions of end-users. I believe that even the most daunting challenge has a bold solution waiting to be engineered, tested, and applied. Today, AI is maturing rapidly—and so are the demands on marketers and product teams to show real, measurable impact. Product-level messaging is out; hero moments built on genuine human stories are in. As B2B experiential spend climbed 11% in 2025, our agency was at the forefront, collaborating with clients to bring AI to life in tangible, experiential ways. We’ve seen firsthand how immersive experiences—backed by Deep Research capabilities—can unlock new efficiencies, enhance decision-making, and expand human capacity. I currently serve as Executive Creative Director at Left Field Labs, leading a 30+ person, multidisciplinary team across brand strategy, design, marketing, creative technology, and experiential. My role spans restructuring creative processes, standing up new strategy practices, and launching advanced AI marketing services. As a result, we have almost tripled our revenue in four years, earned agency-first awards, and expanded to over a dozen brand partners—fueled by the growing demand for applied AI and AI-powered experiences. With a background in brand strategy, marketing, and design, I’ve built multidisciplinary creative teams throughout the UK, EMEA, and China—specializing in the intersection of technology and storytelling. Over the years, my work has garnered 30+ industry awards (The Drum, the EX Awards, EventTech, BIMA) and secured defensive patents for in-vehicle occupant experiences. I’ve spoken at AWE, Event Marketer, and SXSW about design and AI for more than a decade. Our agency’s expertise in both experiential marketing and AI innovation keeps partners coming back for the next wave of transformative solutions. We don’t just talk about “what’s next” in AI—we build it. On the personal side, my wife Katie and I have two energetic generation alpha boys, plus a cat named Gasper and a rescued puppy named Pixie. Our busy household ensures we’re never short on inspiration—or late arrivals. Ready to bring AI-driven experiences to life? Let’s connect to explore how our work can help you create the next breakthrough in predictive intelligence, sharper decision-making, and game-changing innovation.