I'm a full-stack marketer with 9+ years of experience helping B2B and B2C brands grow smarter and faster. With a background that bridges strategic leadership and hands-on execution, I specialize in building scalable growth systems, from zero to traction, and traction to scale.
Over the past decade, I’ve:
Founded two businesses
Mentored early-stage founders through their first go-to-market moves
Sold my own digital agency after four years of growth
Led strategy for a US-based DTC advertising firm
Managed and hired high-performing marketing teams
Helped over 50 companies with their marketing growth
My approach blends strategy, experimentation, and empathy. Whether I’m launching a new product, optimizing a funnel, or building a content-led growth engine, I always anchor execution in real data and customer insights.
My Expertise:
Marketing & Growth Strategy: From customer research to GTM plans to growth loops and retention.
Startup Validation: Helping founders test and iterate ideas before they scale.
SaaS & PLG: Positioning, user onboarding, and full-funnel growth for product-led businesses.
Ecommerce growth: through hands-on tactical tips and paid media strategies
Lead Gen & Sales: Building predictable pipelines for DTC, B2C and B2B, across Google, Meta, and email.
Customer Journeys: Mapping and optimizing funnels to increase activation, LTV, and conversion.
Branding & Online Presence: Crafting identities and messaging that resonate, convert, and scale.
Performance & Lifecycle Marketing: Paid ads, email automation, CRO, and analytics across the full stack.
How I Work:
I’m not just a strategist, I can also execute. As a fractional CMO I build landing pages, write copy, launch ad campaigns, design lifecycle flows, and track metrics that matter. I work cross-functionally with product, design, and dev teams, and I know what it takes to create marketing that’s both measurable and meaningful.
Leadership & Mentorship:
As a team leader and mentor, I’ve built and scaled marketing teams from scratch. I help others navigate ambiguity, find focus, and ship faster. I thrive in startup environments and love coaching early marketers, founders, and operators as they grow into leadership.
If you’re looking for someone who can zoom out to strategy and zoom in to execution, while bringing energy, clarity, and a growth mindset to every conversation, I’d love to connect.
If you book 15 minutes, it's just to get to know each other. You tell me your situation and we assess if and how I can help, with some quick tips. Or I direct you to someone I know.
If you book 30 minutes it's because you have one specific topic you'd like my help with, for example ads optimization. In this case we have time to go through your situation and I can advise changes and strategies to implement.
If you book 60 minutes you get a full consultation on multiple topics, from the general strategy and branding to the specific tactics implementation and optimization.